Prof K Rama Mohana Rao
Professor Andhra UniversityGoogle Scholar
Personal Information
Prof K Rama Mohana Rao
MaleHonours and Awards
State Teacher Award
Government of Andhra Pradesh
Best Professor in Marketing
ET NOW National Education Leadership Award
State Teacher Award
Government of Andhra Pradesh
Best Professor in Marketing
ET NOW National Education Leadership Award
Doctoral Theses Guided
Multi-dimensional Performance Measurement Practices, Analysis and Determinants of Garment industry in Ethiopia
Simon Zekarias Tesfahunegn, Andhra University
„Impact of Store Atmospherics on Customers and Employees Behaviour in Organised Retailing
Jetti Edukondala Rao, Andhra University
Financial Performance Efficiency and Determinants
Tekeste Berhanu Lakew, Andhra University
Multi-dimensional Performance Measurement Practices, Analysis and Determinants of Garment industry in Ethiopia
Simon Zekarias Tesfahunegn, Andhra University
„Impact of Store Atmospherics on Customers and Employees Behaviour in Organised Retailing
Jetti Edukondala Rao, Andhra University
Financial Performance Efficiency and Determinants
Tekeste Berhanu Lakew, Andhra University
Marketing of Agricultural Products – A Case Study of Paddy in East and West Godavari Districts of Andhra Pradesh
I. Sai Prasad, Andhra University
Knowledge Management System in Rashtriya Ispat Nigam Limited, Visakhapatnam
R.S.R.K. Kiran Kumar, Andhra University
„Marketing of Retail Services- A Study of Small Scale Retail Establishments in Andhra Pradesh
K. Ratna Manikyam, Andhra University
A study of Internal Marketing in the New India Assurance Company Limited
N.R. Mohan Prakash, Andhra University
Marketing of Telecom Services – A Study of Fixed Line Services of BSNL
D.S. Prasad, Andhra University
Interactive Marketing – A Case Study of State Bank of India
S.G. Rama Rao, Andhra University
Consumer Protection in India
P.V.V. Satyanarayana Murthy, Andhra University
Marketing of Insurance Services
P. Aruna, Andhra University
Marketing of Banking Services – A Study of State Bank of India
D. Appala Raju, Andhra University
Marketing o f Passenger Transport Services – A Study of APSRTC
Y. Srinivasulu, Andhra University
Marketing of Petroleum Products – A Study of Operations of Public Sector Undertakings in India
V.S. Rao, Andhra University
Export Marketing of Fish and Fish Products – A Study of MPEDA
D. Vijaya Prakash, Andhra University
„Marketing Management in Retail Business – A study of Marketing Operations of Retailing Units in Visakhapatnam
G.V. Ramalingeswara Rao, Andhra University
Services Marketing – A Study of Marketing Operations of Indian Railways
A. Krishan Mohan, Andhra University
Marketing of Services – A Study of APSEB, Andhra Pradesh
G. Sudarsana Rao, Andhra University
